実店舗は資産
新宿と銀座で、誠眼鏡店を運営させてもらって15年。最近、実店舗の重要性はますます増しているように感じる。
感じるのは、実店舗はただの場所ではない。あつかっている商材が眼鏡ということもあるけれど、やはり試着してフィット感やデザインを確認できることは強いのは勿論、どちらかというと直接的な体験を提供する場。
かといって実店舗だけではだめ。今はオンラインと実店舗のハイブリッドが必須だ。本当に最近はAIの進化がものすごいので、うちの仕事ですらも今後、AIが取って代わってくれるようになるだろう。ただ、逆にいうと、それがすすめばすすむほど、人間による接客の価値はますます高まるはず。
ウォールマートなどが「実店舗は、ただの場所以上の価値を持つ重要な資産」と言っていただけれど、オンラインと実店舗を組み合わせた場合は本当にそうかもしれない。
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Bricks-and-mortar stores are an asset
It has been 15 years since I was allowed to run Makoto Opticians in Shinjuku and Ginza. Lately, I feel that bricks-and-mortar stores are becoming more and more important.
What I feel is that a physical store is not just a place. Although the product is eyewear, the ability to try it on and check the fit and design is a strong point, but it is also a place that offers a more direct experience.
But a physical store is not enough. Today, it is essential to have a hybrid of online and physical stores. AI is really developing tremendously these days, so even our jobs will be replaced by AI in the future. But the more it advances, the more valuable human customer service will become.
Wal-Mart and others have said that a physical store is an important asset that has more value than just a location, and that may really be true for a combination of online and physical stores.
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