手堅くない商品
新宿と銀座で、メガネ屋を営ませていただいて15年 誠眼鏡店。小売店を営んでいるだけでも、世界が変わってきていることを感じる。世界がフラット化してきて、多様な文化や価値観が交じり合う現代。ただ手堅く売れるものを揃えるだけでは生き残れない。より尖った、個性的な店舗が人気を集める時代にますますなってきた。
最近お客様が求めるのは、ただの便利さや手軽さではなく、独自性や特別感。今、木村拓哉さんが再注目されている。木村さんといえば、45歳、自分が学生時代、カッコイイ男の代名詞のような人だった。そんな木村さん、昔からの独自のこだわり、古着好きなどが再び、10代の若い世代の人を魅了していると当店のお客様より教えていただいた。
なるほど。たしかに、この熱量はやっぱり人を魅了する。今後、ますます特定の分野へのこだわり、熱量が重要になるのは間違いなさそうだ。
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Makoto Opticians has been running spectacle shops in Shinjuku and Ginza for 15 years. Even if I just run a retail shop, I feel that the world is changing. The world is flattening out and different cultures and values are mixing together. It is no longer possible to survive simply by offering a range of products that sell well. Shops with a more distinctive and unique character are becoming increasingly popular.
Nowadays, customers are looking not only for convenience and ease of use, but also for uniqueness and a special feeling. Mr Kimura is now attracting new attention. Mr Kimura was synonymous with cool men when I was a student. Our customers have told us that Mr Kimura’s old, unique obsessions and love of second-hand clothes are once again attracting the younger generation of teenagers.
I see. It really is. It seems certain that commitment to a particular field will become more and more important in the future.
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