想像を絶するほど、高い商品を思い切って発表する
15年ほど新宿と銀座で眼鏡屋を営ませてもらっている。自分が最も良いと思う商品をできるだけお客様にお値打ちでお届けさせてもらうことを常に考えていたけれど、先日読んだ神田昌典さんのメルマガに以下の内容のことが書いてあった。
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ある下着メーカーは、１０００万円を超える価格の、宝石で装飾したブラジャーをたとえ売れなくても、発表する。 ある寿司チェーン店は、１億円以上のマグロを競り落とす。
最も自信がある商品を最も高い価格をつけて、思いきって販売するなら何を販売しますか？
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神田さんはこの理由は注目されるからとのことだけど、注目のためじゃなく、自分が最も自信がある商品を最も高い価格をつけて販売するという視点。これはしっかり考えてみてもよいかもしれない。
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I have been running an optician’s shop in Shinjuku and Ginza for 15 years. I have always thought about providing my customers with what I consider to be the best products at the best price, but the other day I read the following in Masanori Kanda’s newsletter.
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A lingerie manufacturer will release a jewel-encrusted bra priced at over 10 million yen, even if it doesn’t sell. A sushi chain auctions off tuna worth more than 100 million yen.
What would you sell if you were bold enough to sell your most confident product at the highest price?
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Kanda-san says the reason for this is to attract attention, but not for attention’s sake, but from the perspective of selling the product you are most confident in at the highest price. That might be something to think about carefully.
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