星野誠 makoto hoshino

常に目的地でありたい

2023.2.4

おそらく多くのお店の理想は常にここ。常に目的地でありたい。ついでにふらっと立ち寄るようなお店ではなく、常に目的地でありたい。もちろん、ついでに立ち寄ってくれるお店も大歓迎、ただ理想はわざわざ来ていただける目的地。

未だに捨ててない。江ノ島の裏側断崖絶壁にあって、船でしか上陸できないお店。城ヶ島公園の脇、周りにお店や建物がなく、見渡す限り海、そんなところのお店。

いつオープンできるかな。こんなお店。

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Always wanting to be a destination.
The ideal for many shops is probably always want to be a destination. We don’t want to be the kind of shop that you stop at on the way, we always want to be a destination. Of course, shops that stop along the way are very welcome, but the ideal is a destination that people come all the way to.

We haven’t given that up yet. This shop is on a cliff at the back of Enoshima and can only be reached by boat. A shop on the side of Jōgashima Park, with no shops or buildings around and the sea as far as the eye can see.

When does it open? A shop like this.

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